Goodwill Industries of Columbus, Ohio is partnering with Green Marketing to provide extra use to unwanted textbooks, encyclopedias and other books while keeping them out of regional landfills.

The collaboration is designed to take unsellable books from Goodwill’s collection locations and transform them into paper towels, facial tissue, and toilet paper.

Since launching the initiative, donations of unwanted books have increased significantly at the nineteen Goodwill locations in the region. The organization stockpiles the books that have no retail re-selling value and when a large enough quantity is amassed, they contact Green Marketing to arrange a pick-up for hauling away. While the amount paid for the unwanted books is small – an average of fifteen dollars per ton – the cost savings for waste disposal of the books to a landfill is significant. Goodwill can now gladly welcome any unwanted book knowing that if it does not sell on the retail floor, then can still earn a bit for recycling.

Green Marketing recycles unwanted books throughout the United States through an affiliated company, Book-Destruction.com and hopes to roll its program out to other Goodwill locations who are interested in participating.

WasteCare Wants You to Remember: Green Marketing offers a great solution to organizations and businesses who may have an excess of books or paper products. Why pay waste disposal fees when you can possibly earn money through recycling?